Creating a Campaign

Step-by-step guide to setting up a new influencer campaign.

Creating a Campaign

Starting a new campaign

From your dashboard, click New Campaign to launch the campaign creation wizard.

The 6-step wizard

1. Business Info

   Enter your company name and website. Autone automatically scrapes your site to extract product information, brand voice, and visual style.

2. Products

   Confirm or edit the products you want to promote. Add details like price range, target demographic, and unique selling points.

3. Audience

   Define your target audience — age range, interests, location, and lifestyle. The more specific you are, the better your matches.

4. Goals

   Select your primary campaign objective:

   • Brand awareness — maximize reach and impressions
   • Sales & conversions — drive purchases with trackable links
   • Content creation — get high-quality UGC for your own channels
   • Product launch — coordinate a timed push around a release
5. Budget & Timeline

   Set your total budget and campaign dates. Autone calculates how many creators you can work with at each tier based on your budget.

6. Review & Launch

   Review all details and launch your campaign. Autone immediately begins generating your strategy and finding matches.

You can save your campaign as a draft at any step and come back to it later.