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Outreach

Once you’ve selected your influencer matches, Autone helps you manage the outreach process.

Starting outreach

From your shortlisted creators, you can:
  1. Send outreach messages — personalized based on your strategy’s messaging angles
  2. Track responses — see who has opened, replied, or not yet responded
  3. Manage conversations — keep all communications organized in one place

Outreach pipeline

Your outreach pipeline tracks each creator through stages:
StageDescription
QueuedSelected for outreach, message not yet sent
ContactedInitial message sent
RespondedCreator has replied
NegotiatingDiscussing terms and deliverables
ConfirmedDeal agreed, campaign work underway
CompletedDeliverables received
DeclinedCreator declined or stopped responding

Best practices

Reference specific content the creator has posted. Generic templates get ignored.
State deliverables, timeline, and compensation upfront to avoid back-and-forth.
If a creator doesn’t respond within a week, one follow-up is appropriate. After that, move on.
Creators know their worth. Lowballing damages your brand reputation in the creator community.