Key Concepts
Campaigns
A campaign is a single influencer marketing initiative. Each campaign has its own strategy, budget, influencer matches, and outreach pipeline. You can run multiple campaigns simultaneously.Strategy
When you create a campaign, Autone generates an AI-powered strategy based on your business details. The strategy recommends:- Influencer tiers — which size creators to target (nano, micro, mid, macro)
- Content formats — stories, reels, posts, or a mix
- Messaging angles — hooks and talking points for outreach
- Budget split — how to allocate spend across tiers
Matching
Autone’s matching engine uses semantic AI to find creators who genuinely fit your brand. It goes beyond follower count:| Factor | What it measures |
|---|---|
| Niche alignment | Does the creator’s content match your industry? |
| Audience quality | Are their followers real and engaged? |
| Content style | Does their aesthetic match your brand? |
| Engagement rate | How actively does their audience interact? |
| Saturation | How many sponsored posts do they already have? |
Outreach
Once you’ve selected your matches, Autone helps you manage the outreach process — from initial contact through negotiation to campaign completion.Influencer Tiers
| Tier | Followers | Typical cost | Best for |
|---|---|---|---|
| Nano | 5K–10K | $50–200 | Authentic, niche engagement |
| Micro | 10K–50K | $200–1,000 | Targeted reach with high trust |
| Mid-tier | 50K–500K | $1,000–5,000 | Broader awareness |
| Macro | 500K+ | $5,000+ | Mass reach and brand visibility |